Maya - App Review

Key Takeaways

• Period & Ovulation Tracking: Maya offers basic period and ovulation tracking with a colorful, engaging interface. However, predictions are not rooted in evidence-based models and can be misleading for fertility planning.

• Data Privacy: Maya has faced scrutiny for sharing sensitive data with third parties. The app’s privacy policy lacks transparency, particularly around user consent and opt-out mechanisms.

• User Experience: The design is intuitive and friendly, especially for young users, but it relies heavily on gamification and emoji-based tracking, which may feel too casual for some.

• Verdict: Maya may be appealing to teens or casual users, but the lack of medical oversight and concerning privacy practices make it less suitable for users seeking reliable health support.

Medical Integrity

• Score: ⭐⭐☆☆☆
  Maya lacks medical credibility. It does not feature any visible involvement from certified health professionals, and the predictions are not based on personalized biomarkers. Health tips are general, without sourcing or medical context.

Doctor’s Note: The absence of medical oversight in Maya is concerning—apps with health functions should offer evidence-based guidance. Maya feels more like a wellness app than a health tool.

Ethical Standards

• Score: ⭐⭐☆☆☆
  There is minimal transparency regarding content sourcing or ethical frameworks. Users are not informed clearly about what to expect in terms of third-party advertising or the app’s use of sensitive data.

Doctor’s Note: An ethical health app should be transparent, especially with vulnerable users. Maya lacks clarity on where its health content comes from and how it treats informed consent.

Data Privacy & Protection

• Score: ⭐☆☆☆☆
  Maya has previously been reported for sharing intimate health details with advertisers and analytics firms. There’s no indication of GDPR compliance or strong encryption practices, and its privacy policy is vague on how long data is retained or stored.

Doctor’s Note: This is one of the weakest areas of the app. Health data is deeply personal, and users deserve full transparency, control, and consent. Maya fails to meet those expectations.

UX & Accessibility

• Score: ⭐⭐⭐☆☆
  Maya’s interface is bright and friendly, with simple tracking features. But it leans heavily on emoji-style symptom selection and lacks features for users with accessibility needs such as low vision or neurodiverse processing.

Doctor’s Note: While Maya is easy to use and visually appealing, its style may trivialize important health data. Accessibility should be more inclusive, and symptom tracking should offer medically relevant options.

Behavioral Impact

• Score: ⭐⭐☆☆☆
  The app uses gamification and push notifications, occasionally pressuring users toward premium content. There’s a risk of trivializing reproductive health through oversimplified features and reward mechanics.

Doctor’s Note: Behavioral nudges should empower—not distract or manipulate. Maya's design choices may appeal to younger users, but they don’t promote a respectful or educational relationship with reproductive health.

Final Score: ⭐⭐☆☆☆ (2.2 out of 5)

Verdict

Maya may look fun and inviting, but it raises several red flags when evaluated through a medical, ethical, and data-protection lens. It’s not recommended for users seeking serious health insights, privacy, or medically accurate fertility predictions.

Review Notes

This review is based on the app’s performance as of 14/04/2025. If the app undergoes significant updates or improvements, the developers are welcome to reach out for a re-evaluation, which may lead to a higher score and potentially a SheRanked Doctor’s Approval Badge.

Reviewed by: Dr Christina Davies, SheRanked Doctor-led Review
Review Date: 14/04/2025

Medical Disclaimer: This review is for informational purposes only and should not be considered medical advice.

Official Website: https://maya.live