Flo - App Review
Key Takeaways
Period & Ovulation Tracking: Reliable and scientifically backed.
Data Privacy: Some concerns around Facebook data sharing.
User Experience: Clean but may feel binary for some users.
Verdict: Ideal for women seeking a clinically-validated tracker, but be cautious of privacy and commercial pressures.
Medical Integrity
Score: ⭐⭐⭐⭐⭐
Flo provides clinically validated information, working with board-certified medical advisors. The content is backed by scientific sources, and the app is regularly updated to reflect current research.
Ethical Standards
Score: ⭐⭐☆☆☆
Flo is transparent in its terms of use, but its consent process and the use of third-party data could be more clearly communicated. Improvements could be made in making the data-sharing practices more obvious to users.
Data Privacy & Protection
Score: ⭐⭐⭐☆☆
The app has made strides in improving data privacy, but concerns remain about past data-sharing practices, especially with Facebook. While it complies with GDPR, ongoing privacy transparency is needed.
UX & Accessibility
Score: ⭐⭐⭐☆☆
Flo has a clean interface, but the app may feel binary or heteronormative for some users. More inclusivity in design would enhance the overall experience.
Behavioral Impact
Score: ⭐⭐☆☆☆
Flo’s nudges towards upgrading to premium features could lead to a shift from health-focused tracking to a more commercial experience, which might create psychological pressure for some users.
Final Score: ⭐⭐☆☆☆ (2.6/5)
Verdict: Flo is a useful app for period and ovulation tracking, but privacy concerns and the commercial push might make it less ideal for some users.
*This Review is based on the app’s performance as of Review Date: [07/04/2025]. If the app undergoes significant updates or improvements, the developers are welcome to reach out for a re-evaluation, which may lead to a higher score and potentially a SheRanked Doctor’s Approval Badge
Reviewed by: Dr C Davies, SheRanked Doctor-led Review